Zach Brooks came to me with a challenge: his new fertilizer wasn’t selling. Unlike the rest of his product line, it sat on shelves—both in his shop and in local garden centers—without gaining traction. With so many competing products in fertilizers, chemical balancers, and more, we needed something that stood out—not just in design, but in messaging.

I created a bold, attention-grabbing label paired with clear, benefit-driven copy, including a memorable tagline and product feature callouts. The new design and messaging made the product’s value obvious at a glance—helping turn slow sales into steady growth.